Does Your Makeup Brand Discriminate?

Reported by: Victoria Kelly

Makeup brand, Tarte Cosmetics recently released the Shape Tape foundation. Tarte Cosmetics  is the brand behind many popular products and are a well known brand in the beauty community. They just recently launched their new foundation which comes in 15 shades and two formulas, matte and hydrating. Most of the 15 shades though, were made for lighter complexions, this caused significant amount of backlash towards the company.


Many youtubers and beauty gurus tested out the foundation and were shocked by the range of colors. Calling Tarte Cosmetics a whitewashed brand and racist. Many have begun  to use other brands like Fenty Beauty, Nars, and Bobby Brown which have more of a selection. Racism is a huge problem in society, The inequality of races has been fought over for hundreds of years. Tarte has fallen into the racist category  by protizing lighter skin tones making darker colored people feel inadequate. As CPPHS student Brooke Munco says, “The inclusivity of darker skin tones will breed a more positive environment for people of color as a whole.”IMG_7643

Tarte Cosmetics has responded to the backlash on their Instagram saying they were going to release more shades and it takes time. “You all know by now that we revealed our much-anticipated shape tape foundation. . . & the final shade range that we launched was definitely not a full representation of all of you. It may be too little too late, but we can assure you this was not meant in any kind of malicious way. We all just got caught up in #shapetapenation and seeing your tweets asking for it. . . We wanted to get the product out as fast as possible, and we made the decisionto move forward before all the shades were ready to go. We know there is no excuse & we take full responsibility for launching this way. We lost sight of what’s really important in this industry, & for those who feel alienated in our community, we want to personally apologize. We’re doing everything in our power to bring those unfinished shades as fast as we can, at any cost. WE CAN AND WILL DO BETTER.”

So is Tarte Cosmetics racist ? Well, that’s a question that can’t be answered for sure, but Tarte Cosmetics definitely has excluded darker skin tones. All the backlash they have received since the release could have been avoided by waiting to release the foundation till the said bigger color range was complete.


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